MANAGEMENT TEAM

Anna Sidana: Founder and CEO
Ms. Sidana has spent most of her professional life in high technology companies with careers ranging from marketing to business management.  She currently works full time at PayPal in San Jose as Director, Financial Products focused on Credit products. Ms. Sidana also worked at eBay with product responsibilities for worldwide pricing and promotions.

Before joining eBay, Ms. Sidana was vice president of marketing and alliances at several startups including Callixa Corporation and eTime Capital. At these startups she was responsible for spearheading product strategy, corporate positioning, public relations and award-winning advertising initiatives. Prior to that Ms. Sidana held management positions at Netscape, Visa International, Ernst & Young and IBM.

Ms. Sidana completed her undergraduate qualifications at The British Computer Society in the UK. She is also a successful artist in her spare time, and enjoys living with her two young children. 

Anne Raimondi: CFO
Ms. Raimondi has spent most of her career building internet commerce and community sites. She was a member of the founding team at Blue Nile, led several teams and businesses at eBay including launching eBay Stores, growing eBay's seller tools and products, and launching new international sites, and later served in leadership roles at two Silicon Valley startups, Zazzle and Insider Pages. Ms. Raimondi developed an innovative fundraising program at Insider Pages, which benefited local schools and community groups. Insider Pages was acquired by Citysearch / IAC in 2007.

Ms. Raimondi also advises several Internet startups including Minted.com, Blurb, Jivox, and TheSkinnyScoop, as well as serves as a senior advisor for Business Talent Group. Ms. Raimondi is an active sponsor of Friends of Ngong Road and serves as a docent for Art Vista, a parent-run art program at her children's elementary school.

Ms. Raimondi holds a BA in Economics and Sociology and an MBA from Stanford University.