Bid to re-inspire

*This article is featured in New Straits Times.

Bid to re-inspire

THE third annual Energizer Night Race promises to re-inspire participants and consumers with a new theme – “For a Brighter World”.

(From left) Sepang International Circuit chief operating officer Sharmila Nadarajah, Twenty-First Century Sports Sdn Bhd managing director Nithiaseelan Vegayathunam, Energizer Malaysia managing director Mike Foong, Kiwanis Malaysia governor Ng Bee Keong and International Trustee of Kiwanis Malaysia Lee Kuan Yong, launching the official race registration website.

The announcement closely follows Energizer’s recent global launch of That’s Positivenergy, a major global initiative that changes the way the company engages consumers in working together to make a positive difference to the world.

This year’s race will be held at the Sepang Circuit for the second time on April 21, and will be open to 5,000 participants.

The race will have three categories — 42km, 15.5km and 5.5km — which involves running on the racetrack in part or in its entirety.

Before unveiling the race registration website recently, Energizer Malaysia Sdn Bhd managing director Mike Foong announced that Twenty-First Century Sports Sdn Bhd has been appointed as the race organiser and director after considering feedback from previous participants as well as the company’s experience and track record.

Twenty-First Century Sports is a sports event specialist with an expertise in major road races and marathons, especially night races.

“We sincerely thank all parties for the support and input since last year’s race and look forward to a better and improved Energizer Night Race 2012,” said Foong.

The Energizer Night Race is part of a global series of races that was first launched in South Africa in 2007, and has since been held in North America, Latin America, Europe and Asia. The series’ new theme of “For a Brighter World” reflects a global partnership between Energizer and to bring safe and clean solar lighting to people around the world who do not have access to electricity.

For the Malaysian race, Energizer will be partnering with the Malaysian District of Kiwanis, an international not-for-profit organisation well-known for its established initiatives such as the Kiwanis Down Syndrome Foundation and the Service Leadership Program (SLP), an international youth development programme that provides leadership training.

Under the partnership, Energizer is pledging RM10 from every successful registration for the Energizer Night Race to children with disabilities and learning difficulties as well as children development and learning programs by Kiwanis Malaysia, totalling RM50,000 from an estimated 5,000 participants.

Energizer Malaysia is also planning to enhance the contribution by raising another RM210,000 through the sales of Energizer battery packs from March to May this year. With every pack sold, 30 sen will be set aside for the contribution to Kiwanis Malaysia.

In an added act of generosity, Energizer’s key distributors and business partners have pledged additional amounts that now put the total charity contribution target at an impressive RM340,000.

Log on to to register for the race.

Published: Feb 19, 2012