Anna Sidana: Founder and CEO
Anna has spent her professional life in high technology companies with careers ranging from marketing to business management.  She currently works full time at Silicon Valley startups in marketing. Prior to that, she was at PayPal in San Jose as Director, Financial Products focused on Credit products. Ms. Sidana also worked at eBay with product responsibilities for worldwide pricing and promotions.

Before joining eBay, Ms. Sidana was vice president of marketing and alliances at several startups including Callixa Corporation and eTime Capital where she spearheaded product strategy, corporate positioning, public relations and award-winning advertising initiatives. Prior to that Ms. Sidana held management positions at Netscape, Visa International, Ernst & Young and IBM.

Ms. Sidana completed her undergraduate qualifications at The British Computer Society in the UK. She is also an advisor to The School Fund and an active mentor to Social Entrepreneurship programs in Silicon Valley. Anna is a successful artist in her spare time, and enjoys living with her two young children.

Raghavan Anand: CFO
Anand has spent most of his professional career in various engineering roles at NVIDIA Corporation and as an early employee at several video technology startups.

He is currently on the Board of Directors at Mindful Schools, a nonprofit focused on transforming education in the US. He is also one of the founding team members at Energize the Chain, a nonprofit aimed at eradicating vaccine preventable diseases worldwide. Anand has also served on the Board of Directors of Asha for Education, as their President and CEO and as their National Director for Projects, leading an organization of over 1000 members that donates over $3 million to India annually towards the education of underprivileged children. He also served on the Board of Directors of the NVIDIA Foundation.

Anand is currently an MBA candidate at the Wharton School. He received an MS in Electrical Engineering from the University of Illinois at Urbana-Champaign and a B.Tech. in Electrical Engineering from the Indian Institute of Technology, Madras.